Event management can cover many different aspects of the event itself. From sourcing a location, acquiring catering all the way to inviting the guests. Obviously this will depend on who or what the event is for.
The requirements for an event can change dramatically depending upon the type of event, for example it may be recreational such as a festival or a party, alternatively it could be a more professional event such as a team-building or corporate event. An event manager will normally be in charge of organising the whole event, and liaising with the necessary parties.
One instance where an event manager is a necessity is if you are hosting a large music or staged show. This is because a professional will have experience in this field and will be able to manage based on their experience. This can be essential when you are working towards a deadline. These events will typically be held in larger cities, such as London, Birmingham or Manchester. And most commonly these events will be music artists or stage shows such as the Trailer Park Boys.
Once you know your act, you then need to organise a location for your event. This is essential as you need to gauge the potential ticket sales, and book a venue accordingly. For example you would not expect a local band to be filling the O2 arena, and likewise you would not expect an international artist to be playing in a local pub.
With a suitable sized venue in place, you need to start assessing the suitability of the venue. For example one important factor is obviously power supply which will ensure there are no problems during the event. One increasingly popular attribute for events is to be shown as a ‘Green Energy’ event. this means that the majority of the energy used for the event is sourced from eco friendly sources such as solar power or wind power.
Once you have finalised the organisation of the event venue and the entertainment, then you need to start considering guests. Initially you will need to check with your venue to find out the specified capacity you are allowed. You will then be required to work out a suitable pricing for each ticket, and a method of purchase.
Once this is established, then you can focus on promoting your event. It is always advisable to give a few months for promotion to allow for ticket sales and any last minute changes. Popular methods of promotion include advertising through national magazines and newspapers, as well as online advertising. If you have a website set up then this can be of great benefit through natural organic optimisation. For example if you are hosting a Bristol based event then you can seek a local expert in SEO Bristol who can assist in the marketing and advertising of your website.
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Kevin is a multi-talented author who writes irregular pieces for us that have been well read and distributed all over the net. Kevin normally writes about travel and entertainment so stay tuned to see what he is up to!Kevin Byron